- PVSP Media Department
Pervasip appoints new President & CEO
Updated: Dec 28, 2021
Announces the appointment of German Burtscher as President and Chief Executive Officer of Pervasip and its subsidiaries.
With 20+ years off executive management plus 7+ years of cannabis experience, having launched Willie Nelson’s Willie’s Reserve, Cookies and other topshelf brands in Washington State, German's leadership will assure PVSP's success going forward.
Adding deep cannabis and executive management experience
Paul Riss “We are extremely excited by the appointment of German as our new president and chief executive officer. German has a proven track record of excellence and performance in the cannabis industry, especially in Washington State’s highly regulated market. The Artizen brand is recognized as one of the most reputable leading consumer brands in Washington state, with tremendous consumer and retailer recognition. We believe that ZAM’s more than $14 million in revenue is very scalable with the right investment and management. We’re excited to have German as the tip of that spear for our shareholders.”
SEATTLE, WASHINGTON, DECEMBER 1, 2021
Pervasip Corp. (OTC: PVSP) (“Pervasip” or the “Company”), a developer of companies and technologies in high value emerging markets, and its subsidiaries, Artizen Corporation (“Artizen”) and Zen Asset Management LLC (“ZAM”), a diversified asset management company that was founded to acquire, develop, and support companies and technologies in the cannabis industry, today announced the appointment of German Burtscher as President and Chief Executive Officer of Pervasip and its subsidiaries.
German has deep experience driving the formation, financing, management, and growth of early-stage companies in several industries, with a specialization and extensive network in all aspects of growing and processing cannabis, from genetics to grow development (greenhouse and indoor), to large scale operations, processing, distillation, marketing and sales.
Paul Riss, Pervasip’s chairman and former chief executive officer, said “We are extremely excited by the appointment of German as our new president and chief executive officer. German has a proven track record of excellence and performance in the cannabis industry, especially in Washington State’s highly regulated market. The Artizen brand is recognized as one of the most reputable leading consumer brands in Washington state, with tremendous consumer and retailer recognition. We believe that ZAM’s more than $14 million in revenue is very scalable with the right investment and management. We’re excited to have German as the tip of that spear for our shareholders.”
ZAM provides services to several customers in Washington State, including four licensed cultivation facilities and one licensed processing facility, under a series of consulting, leasing, intellectual property licensing and other long-term agreements. ZAM also owns the IP to one of the most successful cannabis brands, Artizen™. As one of Washington’s original cannabis brands, Artizen™ - branded products are the all-time fourth best-selling in Washington across all product categories, and the all-time third in flower. The commitment to quality and consistency behind Artizen™ has built a substantial following, fueling more than $69 million in wholesale sales to a distribution network with more than 200 retailers, corresponding to more than $200 million in retail value since inception in 2015. ZAM is looking to expand its service into Oregon and California through similar long-term arrangements with cannabis licensees operating in these states.
“I’m personally thrilled to accept this appointment,” added German Burtscher, the Company’s new president and chief executive officer. “We believe that there is an obvious disparity between Pervasip’s current revenues and earnings, and its current share price and market capitalization, which are disproportionately lower than comparable cannabis companies. We have a leading brand, great assets, an exceptional team, and a solid plan to grow sales and earnings with organic market development and acquisitions. We’re looking forward to executing that plan while we reset our market value and build historic shareholder value.”
German has been a passionate visionary and entrepreneur since the late 1980s when he contributed to increasing the business of WorldCall Telecommunications from annual revenues of $2 million to more than $100 million. He was subsequently president and co-founder of GlobalTel Resources, Inc., and held executive positions with eCharge Corporation, an internet payment services provider. For the past 7 years, German has led the formation, operation and growth of multiple cannabis ventures, including the regulated Washington recreational marijuana market in which ZAM’s current operations are based. German most notably developed and launched Willie Nelson’s Willie’s Reserve cannabis brand in Washington state, where he led the company as president and chief executive officer from inception, through regulatory approvals and buildout to full roll-out of the brand. In January 2018, German as a co-founder, assisted in launching and implementing a multi-brand strategy through Recovery Brands and the licensee that distributes its brands, Minglewood Brands in Washington state. Minglewood successfully took many brands to market, including Exotikz (a Jungle Boys/Berner collaboration), Lemonnade, Cookies, KSavage, HighTide, and PlugPlay, resulting in over $1 million in monthly sales to more than 200 retail stores. German has a degree in business management from the University of Austria.
Pervasip Corporation (PVSP) is a developer of companies and technologies in high value emerging markets and owns 100% of Artizen Corporation (“Artizen Corp”). Artizen Corp’s wholly owned subsidiary, Zen Asset Management LLC (“ZAM”), is a diversified asset management company founded to acquire, develop, and support companies and technologies in the cannabis industry. ZAM’s existing clients operate four licensed cannabis cultivation and one processing facility in Washington. Most of the biomass produced by these independent cultivators has been sold historically under the Artizen™ brand, including all-time top selling products in flower in Washington state. For more information about Artizen branded products, visit: www.artizencannabis.com
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